October issue
October issue
Today our mysterious Mr. X not only stepped out of the shadows, but also revealed the secrets
of a successful career for the medical department of Teva Russia. The October's issue guest
is Eran Gefen.

Ekaterina Chekunaeva: Good afternoon, Eran! Thank you so much for your time. I really appreciate you.

Eran Gefen: Hi, Ekaterina! Thanks for the invitation. Will we communicate in Russian?

EC: No, of course, in English. Do you speak Russian, by the way?

EG: Yes, I understand Russian and I can read. But it will better to communicate in English.

EC.: Could you, please, introduce yourself for our new colleagues in the medical department of Teva Russia?

EG.: Yes, of course. My name is Eran Gefen. For last 2.5 years, I have been the Head of medical affairs in the International markets region at Teva. Before that, for 3 years, I held the position of Regional Medical Director, Oncology & Respiratory, Growth Markets.

EC.: How does your working day begin? What do you do in the morning when you wake up?

EG.: In the morning, I never check my mail box, only if I have an urgent SMS in my phone with a request to call back. I'm a lucky person - I live near the beach, literally 200 meters away, so I try to run 3-4 times a week. Then I go home and take a shower. My working day starts at 9 am and ends at 6-7 pm.

EC.: How do you distribute your work tasks during the day?

EG.: First of all, I try to book a 15 minutes time frame between meetings. I use this time for preparing for the next meeting, switching to other tasks, try to answer urgent calls, letters, or just take a break. I also find it very important to meet with my colleagues as often as possible. Before the pandemic, we often got together, went to picnics, went for a walks. Now it is very important not to lose the social component, to communicate with colleagues, even virtually, to support each other.

EC.: Do you have any personal recommendations on how to find this "work-life balance" in very intensive rhythm of work?

EG.: If I receive a work e-mail on non-working days, I'm very annoyed, because I suppose, that the weekend should be spent only with closed ones: with family, friends. Late evenings on weekdays are also unacceptable for work. Especially now, during COVID-19, it has become even more obvious, how important it is - to protect health and maintain a healthy atmosphere. Lockdown made it impossible for us to see our loved ones. Time is the most valuable investment, so it is very important to be with closed ones as often as possible.

EC.: Where do you get inspiration?

EG.: Good question. Probably, my job. Especially when I notice that I was able to change something for the better or I was able to do something well. I'm very inspired by the growth of my colleagues. I like to notice details. Sometimes a very small thing, a small step, can drastically change someone's life. People inspire me. Sometimes I see a family jogging or children playing in the park and I really like it. I'm inspired by professionalism. Look, how we quickly adapted to new working conditions, how quickly we found new communication channels, and made new projects. Perhaps, the people I work with inspire me the most.

EC.: How do you prefer to spend your free time?

EG.: To be honest, I recently returned to my piano lessons. I also spend a lot of time with my children - I have four of them, "four девочка" (smiles). It takes a lot of effort, I should say. I love to spend time with my family, friends.

EC.: What do you usually play?

EG.: I know a couple of Russian composers, for example, Tchaikovsky, but so far I'm not very good at playing. But I'm trying.

EC.: What skills (hard & soft), for your opinion, a medical advisor should have?


1. If we look back at 2020, what exactly has changed in our work, then, I think the first one is that comes to mind is digital mindset.

2. The second one, that the medical advisor should understand the business objectives of colleagues from the commercial departments and see various ways to support the business. I think this point is extremely important.

3. The third one - since the medical advisor is a representative of the scientific community and knows the information that colleagues from the business departments may not know, the medical adviser should always remain to be honest with the scientific community, shouldn't give beautiful, but not objective information.

4. And the last one is innovative mindset.

EC.: What steps does a medical advisor / medical manager need to take to build a successful career? And who can help him (eg career consultant or HR business partner, manager)?


I will tell my story. In 2007, I joined a small pharmaceutical company, MetaCure. A year later, I joined Merck as a medical adviser. After a while, I sat with my boss and we discussed my career plan. Where should I go over the next 5 years? Where do I want to be? Where? In which country? In what company? Then together we outlined my development plan and you know, it worked even better than I could imagine.

— First of all, you need to work hard and be a good partner for colleagues from commercial departments, Compliance department, for colleagues from your department. Just be a nice person.

— The second language. It is impossible to build a good career without knowledge of English. Excellent English language is what you should strive for. Yes, this is a big challenge. For medical advisor, medical manager or medical director. If you don't know the language, you block 99% of the opportunities for yourself.

— You have to be patient. Obviously, in most cases, you will not be able to get a raise every year, or even every 2 years. Continue to work well, and then a excellent position will not keep you waiting.

All of these factors are important for a successful career. Let me tell you one secret. I have known Dmitry Estulin for several years. When an good international vacancy was open, I, sitting at the Basel airport, made 3 phone calls: I immediately called Rustam and said: "Rustam, I'm sorry, but I want to take Dmitry to this position. I think this is a great opportunity for him." Then I called Eric, and then Dmitry. It took me 25 minutes to take on this position the employee who meets all the requirements: Dmitry is an excellent medical manager with an innovative mindset, an excellent business partner, with a high level of English.

EC.: What do you think, the medical department will be like in 5-10 years? Will the role or responsibilities of medical department in the company structure change in any way? For example, 10 years ago, colleagues from other departments did not even really know what role the medical department had and what the medical advisor was doing. What do you think?

EG.: I think that the role of the medical department will increase significantly in the future. Nowadays, we can observe such a tendency: more and more budget is allocated for medical activities. The period of the pandemic is a great example of how the medical department has adapted and built communication with the scientific community.

EC.: I will also allow myself to assume that the medical department will not only perform a support function, but also become a kind of driver and example for other departments.

EG.: Yes, yes, when it comes to digital projects, I always remember the team of the Teva Russia medical department. I came to you 2 years ago and even then I was amazed by the projects that you are doing. Your team admires me for their innovativeness.

EC.: What would you like to say or to wish our colleagues?

EG.: I think, first of all, I want to say many thanks. You are doing a fantastic job. It is especially important that during the Covid-19 period you continue to work smoothly and effectively. It's really not easy. Also you demonstrate a very high level of professionalism. So, of course, I want to say thank you very much.

And of course I want to say «take care of yourself». It's very important.

Keep safe and keep well.

Eran Gefen
The October's issue guest
The "Performance" operation

The "Performance" operation

The "Performance" operation

The job responsibilities of the medical advisor often consists of speeches, both to external clients of the company and to internal ones. Sometimes, there are a lot of them and often you want each of them to be not only useful for the listeners, but also motivate them to take action. So how do you perform in such a way that your performance will be remembered, understandable and useful?

I suggest you consider 9 steps that will help you make each new speech not only memorable, but also effective.

Let's divide these big steps into 3 small steps:

• Preparation stage (Before the performance)
• Presentation stage (Presentation itself)
• Analysis phase (After the presentation)

Preparation stage:

1. Formulate 3 key goals that you will reveal in your presentation.

Even if you have a very huge data and want to tell the audience everything at once, don't do it. The audience also has a limit of perception, and it is very important to deliver information consistently and limitedly. If the listeners later want to analyze the material in more detail, then you can always hold an additional meeting and delve into the theory. Having highlighted 3 key goals of the speech, you, firstly, will clearly keep the structure of the speech in your head and will not forget anything, and secondly, do not overload the audience, and people will not leave the presentation with an empty head.

2. Change accents in your speech.

Every time we often give presentations that contain slides that the sales team has seen not for the first time, but if you want the SF to learn something new from each presentation, then make different accents. For example, at the summer Cycle Meeting, analyze in detail the studies for one clinical trial, you can even delve a little deeper into several studies so that the SF-team have new inputs that they can use in future visits. At the next Cycle Meeting, analyze other studies (you can even on the same topic). Thus, as if working with similar material, your performances will be perceived by the audience as new every time.

3. Identify your audience interests ahead of time.

Nothing draws the audience's attention to a performance like getting into their need. Thus, you can conduct a survey among the audience in advance, what they would like to disassemble at the presentation, perhaps they have some working cases that they want to understand how to solve. Spend a few minutes talking about these situations, and you will see how attractive your speech will become to others.


1. Start with gratitude.

Thanking the audience for giving you the opportunity to perform in front of them is a very strong emotional move that invites you. In addition, ending the performance in the same manner will be equally enjoyable.

2. Don't complicate.

Probably, one of the most important steps. Think about how you perceive the speech of people from other areas in which you are not an expert. Many things may not be clear to you, and in order to understand the details, it is better to communicate in a very simple language. The same thing happens to your audience. Plus, it is more correct to focus not on experienced listeners, for whom a lot is clear, but on newcomers who do not yet have such deep knowledge. They are the ones who need your help and support.

Avoiding this step leads to the fact that you have to deal with the same questions over and over again in the presentation, wondering why the MT cannot understand the material. There is a way out - to parse the same material in an even simpler language. Difficult, but possible.

3. Talk to your audience.

Maintaining a dialogue with the audience during the presentation mobilizes the audience very much, allows them to feel the importance of their presence at this presentation and makes them feel that they are not just listeners, but also participants in your presentation.


1. Don't avoid introspection.

Pick a time after the talk and analyze it yourself. Think about what you managed to accomplish during your speech, what you didn't manage, and what you completely missed. Introspection is a very important developmental stage. No one can understand your shortcomings better than yourself.

2. Kindly ask for feedback.

After you do your self-analysis, ask for feedback from colleagues or listeners. This will help you differentiate the really important notes from those that you also noted for yourself, but nevertheless no one paid attention to them.

3. Apply what you learn.

It is, of course, a very good and useful business to analyze your performances, but, nevertheless, many stop there. Don't make this mistake again. If you notice things that need to be changed to make your performance even better, then do it immediately!

List of literature that will help you improve your public speaking skills:

1. Dale Carnegie "How to Build Confidence and Influence People by Speaking in Public"
2. Akash Karia "Inspire with your speech"
3. Gavin Kennedy "You can agree on anything!"
4. Olivia Fox Cabain "Charisma"
5. Brian Tracy "The Science of Motivation"

Scary delicious pumpkin recipes
Scary delicious pumpkin recipes
Pumpkin hummus
Ingredients: boiled chickpeas, lemon juice, olive oil, spices, boiled pumpkin - pieces

Time: 5 min

Method of preparation: mix all the ingredients in a blender. Serve with pita, corn chips, or bread.

Pumpkin cream soup with cheese croutons

2 red onions;
2 carrots;
4 cloves of garlic;
2 celery stalks;
2 sprigs of rosemary;
½ – 1 red chili;
a few tablespoons of olive oil;
salt, ground black pepper, parmesan - to taste;
1 pumpkin (about 2 kg);
2 liters of chicken or vegetable broth;
1 ciabatta

Time: 40 min

Cut the onions, carrots, garlic and celery into small cubes. Grind the rosemary and chili seeds. Sauté all ingredients in olive oil in a large skillet or saucepan, 10 minutes. Season with salt and pepper.
Peel the pumpkin and seeds, cut into pieces. Add pumpkin and broth to vegetables, bring to a boil and simmer for about 30 minutes over medium heat. When the pumpkin is tender, use a blender to puree the soup.
Cut the bread into slices, brush with butter and press into each grated cheese. Fry in a dry skillet until golden brown on both sides.

Pumpkin cream soup with cheese croutons

2 red onions;
2 carrots;
4 cloves of garlic;
2 celery stalks;
2 sprigs of rosemary;
½ – 1 red chili;
a few tablespoons of olive oil;
salt, ground black pepper, parmesan - to taste;
1 pumpkin (about 2 kg);
2 liters of chicken or vegetable broth;
1 ciabatta

Time: 40 min

Cut the onions, carrots, garlic and celery into small cubes. Grind the rosemary and chili seeds. Sauté all ingredients in olive oil in a large skillet or saucepan, 10 minutes. Season with salt and pepper.
Peel the pumpkin and seeds, cut into pieces. Add pumpkin and broth to vegetables, bring to a boil and simmer for about 30 minutes over medium heat. When the pumpkin is tender, use a blender to puree the soup.
Cut the bread into slices, brush with butter and press into each grated cheese. Fry in a dry skillet until golden brown on both sides.

Pumpkin latte
For pumpkin syrup:
400 g peeled pumpkin;
240 ml of water;
200 g granulated sugar;
1 ½ spoon ground cinnamon
1 spoon of ground cloves
1 ½ teaspoon ground nutmeg
1 ½ teaspoon ground ginger
2 stars of anise.

For latte:
500 ml of coffee;
120 ml of milk;
120 ml whipping cream.

Time: 40 min + 15 min


Preheat oven to 200 degrees and place a baking sheet with chopped pumpkin in it for 40 minutes. Next, puree with a blender.
Combine the pumpkin puree with the rest of the syrup ingredients and simmer the mixture over low heat for 12-15 minutes. Stir the syrup regularly.
Combine the syrup with the brewed coffee and half of the milk. Whisk the rest of the milk into the froth and cream and place the froth on top of the drink.

Terrifying traditions
USA and Canada

Halloween is very popular in the USA and Canada. A week before the holiday, hundreds of pumpkin farm fairs open across the country, one of the most popular, Mr. Bones Pumpkin Patc, located in Los Angeles. On the eve, the kids dress up in costumes and knock on neighbors' houses, frightening adults and asking for sweets - Trik or trak ("Treat or regret"). Adults also enjoy themed parties and compete in the originality of costumes.


In Spain, Halloween is called El Dia de los Muertos (Day of the Dead) and is considered a day of remembrance for the dead. Traditionally, on October 31, the Spaniards go to the cemetery, and in the evening they serve the table for dinner not only for themselves, but also taking into account the departed family members.

Germany and Romania

In Germany and Romania until the 1990s, Halloween was not celebrated for religious reasons. However, soon the inhabitants of these European countries joined the general "carnival" celebration. The most popular places for festivities are old mansions and castles. In Germany, this is Frankenstein's Castle in Darmstadt, where on November 1, thousands of people come dressed in the costume of the famous monster. In Romania, Halloween is most vividly celebrated in Transylvania, where Vlad Tepes (Dracula) was born.


In Ireland, the tradition of celebrating Halloween has taken root for a long time. At first, people put on animal skins in order to scare away evil spirits. Nowadays, adults and children dress up in themed costumes, children beg for sweets from neighbors, and colcannon appears on the tables - a dish of boiled potatoes, onions and cabbage, as well as a sweet apple pie and many other dishes.

Ominous news
Novartis, in collaboration with the "Voice for Life" charity foundation for helping people with cancer and the Israeli HADASSAH Medical Center in Moscow, launched the "Raise Your Hands" social project. Now the voice assistant "Alice" has a new option that can help women with breast cancer and their loved ones learn more about the disease and get the support they need.

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Is HTML coding a thing of the past?

Many companies are looking to improve the quality and click-rate of their emails using interactive AMP- emails.
Unlike a regular email with HTML layout, you can add interactive elements to an AMP email: dialog menus, slide-out boxes, image carousels, and data entry forms.

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Health is in order - thanks, Vkontakte.

How to relieve stress, quit smoking, compete with friends and relatives, reinforce new good habits - the new "smart" platform from Vkontakte knows.

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Which dress to choose for Halloween?

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Chilling soul movies
The Visit (2015)
A long time ago, Paula had a falling out with her parents, and now, 15 years later, they found her on the Internet and asked her daughter to send her grandchildren to them for a week ...
Coco's Secret (2017)

A 12-year-old boy who dreams of becoming a musician goes to the land of the dead to chat with his idol. And of course, along the way, she learns a lot about her family. A beautiful, touching cartoon.
Pathology (2008)
Ted Gray is a talented student who graduated cum laude from Harvard Medical School. While undergoing an internship in Philadelphia at Ted University Hospital, they were quickly spotted and transferred to an elite group of equally talented students. They are all professionals in identifying the causes of death. They can even identify methods of murder that are theoretically unrealistic.

Very soon, Ted finds himself involved in a cruel game, the goal of which is to kill without anyone being able to reveal it. Again and again, in the circle of talented students, a new killer is chosen, who must surpass his opponents and kill a new victim so that they cannot figure out the method of murder. His fiancée comes to see Ted, but he doesn't want to tell her what he's gotten into. As a result, he is left with the only way to stop his new friends - to defeat them in this game.